Branding the Truth Blog

May 23, 2020
Do Your Headlines Pass the Two-Second Test?

If you think that creating content to sustain your content marketing strategy is already challenging, consider this: in the age of “glanceable content” (a phrase coined by best-selling author, Rohit Bhargava) you have about two seconds to capture the attention of your intended audience and move them to action as they scroll through search results […]

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May 23, 2020
5 Tips to Keep Your Visual Brand Strong as Your Business Grows

For many entrepreneurs, one of the most fun parts of launching their business is creating a brand identity. When you see that final version of your company’s logo for the first time, there’s a sense of satisfaction of finally having a “real” business. Once your business starts growing and your attention is diverted to other […]

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May 23, 2020
Email Marketing Essentials Every Entrepreneur Should Know

Email marketing still ranks as one of the most effective ways to reach prospects and customers and build profitable relationships with them. In fact, email delivers a higher conversion rate than social and search marketing combined! This is why setting your email up for success is so important. Put these tips to work in your next […]

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May 23, 2020
Tips to Cut Through the Crush of COVID-19 Communications

Over the past few weeks, I've been watching my inbox and social media feeds filling up with COVID-19 communications. From CEOs updating me about their strategies to combat the coronavirus on a company level to retailers sending seemingly oblivious emails and messages, likely created and scheduled before the whole world shifted to respond to a […]

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May 23, 2020
New Study Highlights the Impact of COVID-19 on Consumer Sentiment and Social Media Conversations

Brandwatch recently released the results of a global COVID-19 consumer insights study which measured the impact of the coronavirus on consumer behavior and sentiment in general and on social media in Asia, North America, and Europe. The study was conducted during March using consumer surveys and online monitoring of social media, blogs, review sites and […]

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May 23, 2020
Spend Less and Maximize Website ROI By Focusing on the User Experience

There’s a common fallacy about websites that continues to live on in the collective consciousness of small business owners. It is the perception that if you build “it” (the website) “they” (meaning customers) will come and this will drive more inquiries and sales. Unfortunately, this is simply not true, unless several other conditions are met […]

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May 11, 2020
Shrinking Marketing Budget? Here’s How to Pick Up the Slack with PR

Public relations (PR) is a powerful (and economical) tool for building a positive reputation for your business (and yourself). Most often, people think of “PR” as unpaid opportunities to tell your story through channels such as traditional media, social media, live presentations and interviews in other formats such as podcasts, but on the flipside, PR […]

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