P.O.D. is a proven process for leveraging your CPA firm's expertise and market opportunities to win more high-value clients. This 3-step system was created from our experience helping hundreds of CPAs own their markets, grow their firms and win more high-value clients:
CREATE YOUR FIRM'S PLATFORM
Niche marketing is a cornerstone of effective CPA firm marketing. P.O.D. allows you to leverage your firm's industry-specific expertise to target and win clients who place a high value on building relationships with trusted advisors who understand their business.
OPERATIONALIZE & AUTOMATE MARKETING
Effective marketing requires an ongoing, systematic approach. The P.O.D. process allows you to increase the efficiency and ROI of your firm's marketing with automated lead generation and a business development strategy designed to support your firm's growth goals.
ANALYZE & EVALUATE DATA
Monitoring the ROI of your firm's business strategy and marketing is imperative to ensuring you achieve results. The P.O.D. process includes the analysis of key marketing and sales metrics providing objective data you can use can evaluate and evolve your firm's sales and marketing program.