The Numbers Don’t Lie. Email Marketing Works!
If the headline above sounds dramatic, that’s because it is. If your business is not consistently communicating with customers and prospects using email then you are overlooking a critical component of your marketing strategy—one that can have dramatic benefits for your business. Research on the effectiveness of email marketing shows:
- 77% of consumers prefer to receive permission-based marketing communications through email (ExactTarget).
- 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
- 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
- 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)
- For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
The bottom line: email marketing is an effective way of retaining existing clients and prospecting for new relationships. However, many businesses are at a loss for how to properly implement a comprehensive email marketing program. That’s where Charisma Ink can help with custom email design, email marketing content and email marketing campaign management. We’ll also analyze the results of your campaigns and do critical testing to make sure that you get the most out of all your email marketing efforts.
The Secret to Maximum Email Marketing ROI? It’s All About the List.
Sending out a pretty email to the wrong people is not going to get you the results you want from any marketing campaign. That’s why our email marketing experts are passionate about ensuring that you start wit the right foundation: an effective email marketing list…that way your email not only looks great, has the right message and delivers prospects and sales with lead generating calls to action, but it is targeting your key audiences as well.
Our list email marketing list services include:
- Third-party email marketing lists.
- Email marketing list appending (from your existing database)
- Email marketing list management and list hygiene.
- Email database research.
Contact us to learn more about our professional small business email marketing services, email lists and email list management.